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100% Organic 90% Reduced CO2
EarthPositive® takes direct action to combat
climate change and to address environmental,
social and ethical issues. It demonstrates the
highest possible standards in one of the world’s
most damaging and harmful industries.
What is EarthPositive® Apparel?
EarthPositive® Apparel is made to demonstrate the highest possible environmental, social and ethical standards in one of the world’s most environmentally damaging industries, and to provide the promotional wear industry with a familiar product with which to promote awareness and take
action on climate change. Now, the humble T-shirt, the most basic canvas for communicating a brand name, identity, or political slogan, has become the
environmental product.
EarthPositive® Apparel is made in manufacturing facilities in India powered by wind turbines, from low-impact organic cotton. EarthPositive® Apparel is a 100% organic product, produced under the Global Organic Textile Standard
(GOTS) and certified by Control Union and the Soil Association. EarthPositive® is GMO-free.
Organic Fair Trade Practices -
EarthPositive® is 100% certified organic product. Under the Global Organic Textile Standard (GOTS), farm workers are protected by stringent social criteria and by the ban on the use of poisonous chemicals that can severely damage the
health of farmers and their families.
Ethical Manufacturing & Justice for Workers -
Demand for cheap textiles has led the apparel industry
to allow some of the most unethical trade practices
on the planet; worst examples include child labour,
excessive working hours, unsafe and unhygienic
working conditions. EarthPositive® is manufactured by
Continental Clothing Company under the strict Code
of Labour Practices independently verified by The Fair
Wear Foundation, to promote fair labour conditions in
the garment industry worldwide.
Low Carbon Products -
EarthPositive® Apparel ismade in manufacturing facilities powered by greenrenewable energy, from low-impact organic cotton.The carbon footprint of the EarthPositive® productshas been reduced by some 90% and the calculations certified by The Carbon Trust.
Global Organic Textile Standard (GOTS)
The Global Organic Textile Standard for organic textiles covers the production, processing, manufacturing, packaging, labelling, export, import and distribution, to ensure the organic status of textiles from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling and supply, in order to provide a credible assurance to the end consumer.
We offer both natural and colour reactive-dyed organic cotton garments, and to achieve organic certification only azo-free dyes that are permitted under the Global Organic Textile Standard (GOTS) are used.
Fair Trade Practices
Under the organic standard, farmers and agricultural workers are protected by stringent social criteria, total traceability across the entire supply chain, and also by the ban on the use of poisonous chemicals that can severely damage the health of farmers and their families. These standards also free poor farmers from third world debt to chemical companies on the “pesticide treadmill”. |
Justice for Workers
To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, EarthPositive® goes further, making transparent
the manufacturing supply chain through an independent audit by the Fair Wear Foundation, which promotes fair labour conditions in the clothing industry.
Pick Your Cotton Carefully
We guarantee that we do not use cotton from Uzbekistan while the use of forced child labour is endemic. This follows the recommendations of the Environmental Justice Foundation’s Clean Cotton Campaign. The complete
traceability of certified organic cotton allows us to make this guarantee.
Low Water Impact
According to PAN UK, it can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and a pair of jeans. That’s why we chose to work in a region that receives up to 95% of its water from the monsoon rainfall. This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation normally associated with conventional cotton farming, which often deprives local villages of scarce water resources by draining lakes and rivers, and adds significantly to the product’s footprint.
Environmentally Friendly
EarthPositive® is certified by the Oeko-Tex 100 Standard, Class I. The Oeko- Tex Standard is a guarantee of the safety of textiles and dyestuffs to human health and to the environment. It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing process.
Wind Powered
Thirty dedicated wind turbines provide the primary energy source for EarthPositive® Apparel’s manufacturing processes from spinning the yarn through to finishing the garments. The wind turbines turn wind power into clean renewable electricity.
Transportation
EarthPositive® has No Airfreight policy. We use containerised ocean shipping, thus the carbon footprint generated by transporting our apparel to Europe, Japan and the USA is negligible, more like a fingerprint [less than 1% of the product’s total footprint]. We cannot solve the world’s transportation and energy security issues, but we can ensure that our own methods do nothing to contribute to environmental damage, social injustice or climate change.
Biodegradable Packaging
EarthPositive® Apparel is packaged in biodegradable PVC-free packaging, and in 100% recycled cardboard boxes.
What is “Climate Neutral”?
Climate Neutral means our industrial greenhouse gas emissions have been reduced to pre-industrial levels through low-impact (low-emission) organic agriculture and carbon neutral industrial manufacturing achieved by substituting electricity from fossil fuel power stations with clean renewable energy generated by wind turbines.
Choosing EarthPositive® Apparel is a practical and
immediate solution for businesses to take direct
action to combat climate change and address
environmental, social and ethical issues in a
comprehensive and meaningful way.
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